Branding - Andersons of Durham
Andersons of Durham
Tradition and heritage were the USP's highlighted on this brief. After many years of trading locally in the historic city of Durham, Andersons wanted to branch out to a new wider audience via an e-commerce website. They wanted the branding to portray Andersons' historic roots and thus differentiate them from other on-line sellers. The coat of arms has proved a great success and the website is flourishing.
